To attract a broader base of younger consumers and “get credit” for only using organic ingredients, the fermented food and beverage manufacturer Farmhouse Culture has overhauled its branding with brightly-colored, playful packaging and a prominent new...
The first cohort of Mars’ SEEDS of CHANGE accelerator shines a light on where the food giant predicts consumer preferences are heading with a heavy focus on plant-based, world-flavors and time-saving short-cuts for easy-meal solutions.
The Cereal School sugar-free cereals have taken off in online sales (selling out of stock multiple times since launching in November last year). Now the brand is hitting its stride ready to take on the wave of new customers, says co-founder Dylan Kaplan.
Frustrated that many premium, organic and better-for-you brands are marketed primarily to affluent consumers who already are healthy, rather than “the people who need them the most,” Ibraheem Basir decided to take a different approach when he launched...
Want to get feedback on your new child-focused food or beverage launch, brand, or business, from our expert panel in front of a live audience in Chicago on the opening night of our FOOD FOR KIDS summit in Chicago on November 18-20?
Huel, a "complete nutrition brand" making nutrient-packed powders and ready-to-drink products, has taken off in the US where founder Julian Hearn expects to hit $27m in revenue by the end 2019.
Sales of new keto-friendly cereal Magic Spoon have exceeded expectations, say founders Gabi Lewis and Greg Sewitz, who claim to have sold “far more than we projected even in our most aggressive projections,” in the first three months.
Starting or running a business is undeniably hard – for everyone. Even if someone appears to be strolling down easy street, chances are they still wake up panicked in the middle of the night, check their work email on their phones in the bathroom and...
Perfect Day, a start-up producing whey and casein via microbial fermentation (minus the cows) is giving fans a first taste of its animal-free proteins via a limited edition release of ice cream sold directly to consumers via its website.
Given sparkling waters typically contain just two ingredients - carbonated water and natural flavor – you’d assume key players are primarily competing on price, branding, distribution clout, and so on. But there are meaningful differences in taste between...
When the founder of the refrigerated bar brand OHi decided 18 months ago to expand her business from Hawaii to the mainland she thought it might take some time to educate retailers and shoppers about the category she was helping to build, but she was...
When you think of a successful leader, who do you envision? Someone experienced? Someone with a wide support network? Someone whose mettle has been tested and proven?
Potato products giant McCain Foods has dipped its toes into the plant-based protein arena via a strategic partnership and lead investment in New York-based start-up NUGGS, which has developed a plant-based nugget using pea protein.
With a few notable exceptions (think oatmilk, and Grainful’s savory oat dishes) oats have not made significant inroads beyond the cereals and snacks aisles, say the entrepreneurs behind Pop Oats. But could novel processing techniques unlock completely...
4th & Heart - best known for its grass-fed ghee – has closed a $7.6m series C funding round led by Harbinger Ventures, with support from Cambridge Companies SPG, Blueberry Ventures, Boulder Food Group, Monogram Capital Partners, Finn Capital Partners,...
How is the plant-based trend impacting the kids’ food market? When and how are children’s flavor preferences developed (and can we really train kids to love broccoli)? And what’s the sweet spot for sugar levels in beverages that kids enjoy and parents...
Accurately identifying an unmet need in the crowded food and beverage market and then developing the perfect product to fill it should be a straight forward recipe for success – unfortunately, in most cases isn’t enough.
Since launching three years ago, lupini bean snacking company BRAMI is at the precipice of its next wave of brand growth bolstered by refreshed packaging and a new partnership with a lupini bean manufacturer based in Italy.
TJ Maxx, Marshalls and other discount clothing stores may not be a food or beverage startup’s first choice for distribution or a strategic way to build brand awareness, but they can bring in much-needed cash during a company’s first few years when operating...
Check out FoodNavigator-USA’s latest gallery of new products hitting US shelves, from Oatly's debut in the frozen desserts aisle, to 'salad frosting' and Fruitlove spoonable smoothies from Kraft Heinz, Mermaid cereal from General Mills,...
The bouillon cube category is not the most dynamic part of the grocery store, concedes serial entrepreneur Robert Jakobi, who hit CPG gold with a gourmet popcorn brand in London before jetting across the Pond to launch BOU in New York. But that’s what...
For many startups the idea of launching at Walmart before establishing a loyal fan base and supply chain at independent stores or in the natural channel may sound completely crazy, but the retailer is hoping to change this perception through its new emerging...
Startup New Culture is seeking to raise $2.8m to develop ‘real’ cheese with casein proteins made from microbial fermentation (instead of cow’s milk) that its founder claims can deliver taste, functionality and nutrition that plant-based cheeses simply...
Yooga – a plant-based yogurt brand made with coconut cream and finely milled chia seeds – is rolling out into multiple accounts in Southern California this month before launching in new chilled innovation sets at 156 Walmart stores in July after a successful...
Dutch company Gabanna is creating a new market for Ugandan 'matooke' green bananas using the starchy, low-sugar flour in new product applications from pasta, cereal, and snacks to a standalone ingredient for food manufacturers.
Most people that don’t get their dream job after graduating (which in Travis Grillo’s case, was designing sneakers for Nike in Portland), chalk it up to experience and apply for something similar elsewhere. Grillo, however, “super bummed” by the experience,...
Founders of Brooklyn-based startup Brave have created a line of quick-to-prepare overnight breakfast products (containing a base blend of oats, chia seeds, and hemp hearts), helping to alleviate the morning time rush when many consumers find themselves...
After disrupting the frozen pizza category and bumping several iconic brands out the category’s top 10 with its better-for-you cauliflower-based crust, Caulipower and Vegolution Foods are trying their luck again on another iconic American comfort food...
In today’s strong labor market, many cash-strapped startups are unable to compete with big food for top talent based on salary, but according to the specialized recruitment firm ForceBrands that doesn’t mean they have to settle for second best.
Despite the ubiquity of bug consumption in some parts of the world, the tools and techniques to raise and process insects as human food on an industrial scale are still evolving, and there are still no globally agreed standards about how to do it in the...
By building a strong direct-to-consumer market before launching into retail, Vital Proteins was able to connect with fans, discover how they use its collagen-based products and expand its portfolio with demand-based options so that when it entered brick-and-mortar...
CBD and THC are not the only buzz-worthy ingredients derived from hemp, according to Chad Rosen, founder of Victory Hemp Foods, who touts the plant’s seeds, which are packed with high quality protein and healthy fats, as an equally important “profit center”...
The keto-friendly Dang bar – the latest innovation from snack brand Dang Foods – has been a hit right out of the starting blocks, claims founder and CEO Vincent Kitirattragarn. “This is seriously bringing new life into our brand and the early results...
Entrepreneurs making “truly transformative” change that goes beyond incremental advancements often need more time to deliver investment returns than venture capital and private equity can afford, which is why FoodShot Global created a “collaborative capital...
Nestlé’s new ‘cook from raw’ plant-based Awesome Burger (launching in the fall under the Sweet Earth brand in retail and foodservice) has similar levels of sodium and saturated fat to the Impossible Burger and the Beyond Burger, but has significantly...
Seattle Food Tech – a start-up seeking to carve a distinct niche in the burgeoning plant-based meat market by targeting schools, hospitals, universities, and the military with plant-based chicken nuggets, patties and tenders – has changed its name to...
Miami-based startup Peekaboo is developing a range of vegan ice-cream variants to join its line of organic-certified, hidden veggie products targeting kids and adults looking for guilt-free indulgence.
California based start-up Before the Butcher – which launched its plant-based burgers, grounds and chunks in the foodservice sector last year - is looking to make a big splash in retail in 2019 as it gears up to launch in three of the nation’s biggest...
Baru nut startup Barùkas wants to spark a superfood movement in and beyond the US to support its goal of replanting 20 million trees and supporting the local people of the Cerrado region in Brazil.
Applications are now open for the 16th FoodBytes! by Rabobank global pitch competition, which is coming to Chicago for the first time in September and seeking emerging food and ag brands to pitch their innovations and network with corporate leaders and...
Ingredient supplier Puris’ Texturized Pea Protein can help manufacturers meet the rising consumer demand for plant-based meat that rivals the mouthfeel and taste of animal-based options, but without compromising clean-label and non-GMO or organic standards.
A new source of more affordable long-chain omega-3 fatty acids could give fish oil, krill, and microalgae a run for their money and open up new fortification opportunities for food manufacturers, claims Barcelona-based start-up Cubiq Foods, which has...
Plant-based meat, eggs and dairy products that precisely replicate their animal-based counterparts might be more sustainable, but they’re not always more nutritious, and often come with a lengthy ingredients list and a high degree of ‘processing,’ says...
With the addition of an advisory board member who is a certified physician and chef, the better-for-you frozen meal company Luvo is creating new products that it hopes will help lay a foundation for packaged food to one day be considered a health management...
Under pressure to beat the competition or secure returns for investors, most startups want to get on store shelf as fast as possible, but first they must checkoff a litany of minimum requirements that can turn into unexpected roadblocks if they don’t...
Mounting consumer complaints about the generally lower coffee quality or waste created by many single-serve brewing options, pushed startup Steeped to create an elegant solution that is more sustainable than the ubiquitous pods on the market and that...
While some entrepreneurs of startups might frown upon a partnership with a large food company as ‘selling out,’ many others increasingly see such arrangements as ‘selling up’ and as a way to take their businesses to the next level.
Organic snack company Evolve Brands is built around "mindful snacking," a concept which informs every business decision the founding partners make, says partner Cindy Poiesz.
After creating a booming online business, Cali'flour Foods is poised for its next phase of retail growth with an investment from Boulder-based brand accelerator, Sunrise Strategic Partners, and Trilantic North America.
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