Just because a product is high in protein, doesn’t mean it has to be heavy as illustrated by Atkin’s new light and crispy protein wafers. The brand launched lemon vanilla, peanut butter and chocolate mint varieties as an indulgent desert that is low in sugar and carbs but have 10 grams to 11 grams of protein and 4 grams to 5 grams of fiber.
Trends at FNCE: From innovative plant- & dairy-based drinks to women’s health products & upgraded standbys
New name & packaging for Enlightened’s crunchy broad beans helps bring snack out of the shadows
Kill Cliff exec shares challenges in marketing specialty carbohydrates in age of sugar reduction
Califia Farms balances demands for sugar reduction with desire for a touch of sweetness
