So Cool organic flavored water drinks for children have zero sugar and are packaged in paperboard cartons with paper straws - a category first. The brand has focused on direct to consumer sales in 2020 and has an aggressive plan for a nationwide US and international launch in January 2021.
GALLERY: Food ingredients startups to watch, from rare sugars and prebiotic fibers to 'cell-free' biomanufacturing
Impossible Foods targets K-12 foodservice market after securing USDA Child Nutrition Label for its plant-based meat
NEW PRODUCTS GALLERY: Keto, plant-based, and functional ingredients dominate spring launches
NEW PRODUCTS GALLERY: Keto, plant-based, immunity trends inspire new launches
