Developed by Hippeas founder Livio Bisterzo and run by former General Mills exec Christian Quie, Mavericks is a new “authentically kid-first” lifestyle brand aimed at children aged 4-11. The first products – which debuted in Whole Foods in April 2020 - are whole grain cookies and crackers with less sugar that meet the USDA’s ‘smart snacks’ requirements.
GALLERY: Food ingredients startups to watch, from rare sugars and prebiotic fibers to 'cell-free' biomanufacturing
Impossible Foods targets K-12 foodservice market after securing USDA Child Nutrition Label for its plant-based meat
NEW PRODUCTS GALLERY: Keto, plant-based, and functional ingredients dominate spring launches
NEW PRODUCTS GALLERY: Keto, plant-based, immunity trends inspire new launches
