Mooless, one of a flurry of new brands featuring Perfect Day's 'animal-free' whey protein (made in fermentation tanks by microbes, not cows) is launching this year direct to consumer and at Vitamin Shoppe, says brand owner Natreve, which markets a variety of vegan protein powders.
NEW PRODUCTS GALLERY: From animal-free 'milk' and fungi-fueled steaks to no-sugar-added gummies
NEW PRODUCTS GALLERY: From cheese balls... minus the dairy, to prebiotics on the go, and Lavazza coffee in a can
Keto in focus, part 1: From hardcore keto dieters to the ‘carb-conscious’
NEW PRODUCTS GALLERY: From 'animal-free' chocolate bars and keto crackers to Moon Cheese 100% cheese sticks
