Bright Future Foods: 'We use a third party to conduct a full life cycle analysis of all activities to produce Airly products'
Post Holdings subsidiary Bright Future Foods is also engaging directly with shoppers over the carbon footprint of the foods they consume via Airly Foods, which references 'climate-friendly snacking' on its packaging, and deploys oats grown using 'carbon farming' in its snack crackers, which co-founder Kris Corbin says locks in more CO2 in the soil than traditional farming.
Practices at partner farms include no till farming, planting cover crops, rotating crops, precision digital farming, and rigorous farm-level lifecycle assessments to quantify carbon capture, said Corbin, who has secured listings at more than 1,000 stores for Airly crackers as retailers increasingly seek out brands that are serious about reducing their environmental impact.
"We use a third party to conduct a full life cycle analysis of all activities to produce Airly products, from growing all of our ingredients, to baking, to packaging and transportation to our customers."
