Culture Pop: Fun + functionality
A new category is emerging in the soda aisle promising fun and functionality, says Nantucket Nectars founder and beverage industry veteran Tom First, who is combining familiar flavors (berries, ginger lemon, watermelon) with a culinary twist (basil, rosemary, chili, juniper) and the probiotic strain Bacillus Subtilis DE111 to create Culture Pop.
The brand, which is available in seven regions of Whole Foods, is made with 23-24% organic juice, herbs and spices, with 40 calories and 6g sugar from fruit juice per can, says First, who is speaking at FoodNavigator-USA's 'Feeding the Gut Microbiome' webinar on Thursday morning.
