Seven Sundays

The planet-forward breakfast company has launched the first ever cereal made with upcycled oat protein, a coproduct of oat milk production.

The Seven Sundays Oat Protein cereal is available in flour flavours - Simply Honey, Super Fruity, Maple Cinnamon and Chocolate Sea Salt - and contains 5g of upcycled plant-based protein per serving, no artificial flavours or high-intensity sweeteners, and is lightly sweetened with natural sources like dates and organic maple syrup. The new line is also gluten free, Glyphosate-Residue free and Non-GMO Project Verified.

The popularity of oat milk has grown significantly, topping $2bn in annual sales in the US in 2022, an increase of over 10X in the past five years. It is estimated that more than 100,000 tons - and growing - of nutrient dense oat protein is leftover in oat milk production each year, and today, the majority of this nutrient-rich product is shipped to farms to use as fertilizer or animal feed.

A tremendous amount of nutrition is currently being lost in the supply chain. The leftover product from producing oat milk has three times the protein, twice the fibre and significantly more nutrients compared to already nutritious whole rolled oats.

The Seven Sundays Oat Protein Cereal also contains Upcycled Certified non-GMO corn flour. To create a circular food system that can help slow climate change, it is critical that we consider these waste streams.

According to Project Drawdown, preventing food waste is the single most effective solution to preventing global warming.

Seven Sundays’ new Oat Protein Cereal is a triple win - it reduces food waste, is a nutritional powerhouse as compared to traditional oat-based cereals, and, because it is made from oats and no weird stuff, it has a naturally sweet and delicious taste.

Seven Sundays is a proud Certified B Corporation and packaging is made from recycled plastic.