Dr Oetker Ristorante
The pizza brand has expanded its vegan pizza range with the launch of the Vegan Pepperoni-Salami Pizza in Tesco.
The latest addition follows the success of the Dr Oetker Ristorante Vegan Margherita Pomodori, launched in 2021. Since then, the pizza has become the most valuable vegan frozen pizza product in the category and is purportedly worth over £2m.
The new flavour puts a vegan spin on the brand's classic Italian-style pizza. Combining the thin and crispy Ristorante crust with the signature passata, dairy-free mozzarella and vegan pepperoni-salame.
“Our first vegan pizza has been a huge success within the category since its launch in 2021, so we’re really excited to grow the range with our new Ristorante Vegan Pepperoni-Salame and to help vegan pizza lovers have more options when it comes to playing it Italian with their choice of dinner,” said Paula Wyatt, head of marketing at Dr Oetker Ristorante.
“We’re confident that this new addition to our portfolio will be popular with consumers and will bring even more variety for those on a vegan diet or looking to reduce their meat and dairy consumption.”
