A breakfast of maple and pecan granola
A new granola flavour is entering Rude Health’s stable. Maple & Pecan Granola is made with pecans, wholegrains and sunflower seeds and a drizzle of maple syrup.
At the same time, Rude Health is revamping the pack design for its entire cereal portfolio with ‘strong visuals’ and ‘brighter, bolder graphics’.
For Rude Health founder Camilla Barnard, the Maple & Pecan flavour was a ‘no brainer’ addition to the range. “It's a flavour people love - in fact it's the second fastest growing flavour in the wider cereals category! It's no surprise, given shoppers are looking for more indulgent flavours to enjoy beyond their usual weekday breakfasts. We know they will love this crunchy, nutty granola.
“The launch was also the perfect opportunity to refresh our packs. Rude Health is all about deliciousness and we wanted to make this even clearer on our cereals range. The new designs are more consistent with our drinks range and hero the benefits more clearly - they really pop on shelf!”
Rude Health Maple & Pecan Granola is rolling out across Waitrose stores in the UK and via Ocado online at an RRP of £4 per 400g pack.
Image credit: Rude Health
