With a fresh capital raise led by existing investors, Kidfresh CEO Matt Cohen says it has become the leader of the better-for-you frozen kids food category but has ambitions to become the brand of choice within the broader frozen kids food category,
Less than a month after launching its private label line offering customers custom ratios of CBD and other minor cannabinoids, Socati is targeting the hot beverage market with a line of CBD-infused coffee additive products.
As consumer demand for and sales of non-dairy milk alternatives continue to climb, so too are the number of players and variety of products in the space – making it more difficult for newcomers to standout unless, like Canadian-based YoFiit, they offer...
KIND Snacks’ founder and executive chairman Daniel Lubetzky is betting that the Seattle-based Greek yogurt brand Ellenos can do for the maturing yogurt category what he did for the snack bar category when he first introduced his fruit and nut bars in...
Chris Miller, founder and CEO of nootropics brand Koios, believes that brain health has the potential to become an even bigger category in functional beverages than gut health.
Check out FoodNavigator-USA’s latest gallery of new products hitting US shelves, featuring probiotic cultured kefir smoothies, keto ice cream, and grain-free tortillas, and a flurry of plant-based launches in snacks, dairy alternatives, and dressings.
After temporarily pulling back commercial support for cereal last year to offset other investments in the category, Kellogg Co. is going all in on the segment with ramped up advertising and innovative new launches planned across multiple iconic brands....
Consumers are increasingly incorporating functional beverages into their day-to-day, looking to their daily beverage to help manage stress, promote relaxation, and improve mood, says global flavor and fragrance company Givaudan.
Whole grain consumption among kids (aged 5-19 years) has been steadily increasing over the past 15 years, surpassing whole grain consumption at home, according to research from USDA Economic Research Service (ERS) and the University of Georgia.
The consumer packaged goods industry may be composed of diverse companies offering disparate products ranging from toothpaste to pet food to canned soup, but a recent survey conducted by the Consumer Brands Association reveals 86% of CPG leaders place...
From plant-based dairy alternatives and the rise of oatmilk, to CBD-infused beverages and clean energy sources… what are the most bankable, and drinkable, beverage trends impacting the market?
Mamma Chia has entered the plant-based milk alternative category with Organic Chiamilk containing 0g of sugar and 800mg of omega-3s, with 60 to 70 calories per serving.
California almonds now star in every category of the store, from plant-based dairy and nut butters to protein shakes and gourmet salad oils. So where are the new growth opportunities, and how is the industry dealing with questions about sustainability...
General Mills’ strategy to accelerate top line growth by investing heavily in categories that have been declining, slowing or becoming increasingly crowded may seem counter-intuitive, but according to CEO Jeff Harmening, it is working.
When most people think about curling up with a cup of hot tea they don’t think about opening their freezer first – but that is exactly what the makers of Millennia Tea are asking consumers to do, and in exchange they promise a beverage that is packed...
Dang Foods – the snack brand behind the #1 selling nutrition bar in Whole Foods in 2019 – has unveiled new packaging, a new logo and marketing initiatives positioning itself as an ‘Asian-American snack brand.’
Touted as an effective weight loss regimen, the keto diet has gone from niche to mainstream, with CPG products clamoring to align themselves with the trend. But are its immediate results outweighed by longer-term negative effects?
Lavva – which stands out in the burgeoning plant-based yogurt category with a no added sugar product fueled by Pili nuts and plaintains – is testing its wares in Target and several Kroger banners, and gearing up for the launch of Molten Lavva, a ‘decadent’...
With the help of $1.25 million in seed funding, the creator of the first ready-to-eat “skinless popcorn” is relaunching a rebranded version of his better-for-you snack after overcoming logistical hurdles related to a failed business partnership.
Rising consumer concern about climate change is a powerful – but underused – marketing lever for plant-based products, according to new research from the Yale Program on Climate Change Communication.
Based on a national study of 40,000 consumers conducted by global consumer research firm Kantar, Product of the Year USA revealed consumers' favorite products across food and beverage categories.
Based in Canada, GOODTO GO keto-friendly bars recently launched in the US in Sprouts stores nationwide, with other national retail partnerships to follow, tapping into the keto consumer craze taking off in the wider snacking category.
When demand for “clean label” first burst on the scene several years ago, it was all about removing “chemical-sounding,” “unnatural” and unnecessary ingredients from products, but as shoppers learn more about food, how it is made and its impact on their...
After an explosive start in late 2019 (it sold 200,000 cans in 36 hours on Black Friday via its website) LIFEAID has secured listings in 350 Vitamin Shoppe stores (in CBD-friendly states), Lucky’s Market in Colorado, and New Seasons for its new CBD-infused...
Responding to the growing demand for locally-grown and sustainable food, startup Healthy PlanEat is working to connect consumers with the farmers who grow their produce via a mobile app.
Pipcorn has grown into a full-fledged snack brand with an expanding product portfolio that now includes popcorn, corn dippers, cheeseballs, and coming soon, crackers made from the corn flour byproduct leftover after the extrusion process for its cheeseballs....
As the number of food accelerators and incubators has increased in recent years, the barrier for entry into the market has decreased – and while this makes launching a new product or company easier, it has made cutting through the competition and finding...
When launching a new product or brand, entrepreneurs may be tempted to target everyone in order to capture more sales, but the cofounder of the new sprouted nut brand Daily Crunch warns this can cause founders to lose focus and, if they are not careful,...
Blue Apron has added more flexibility to its meal kit plans with the introduction of a meal prep offering, which provides consumers with eight servings of food for an entire week, all made in one prep session.
So far, the health halo surrounding plant-based products has led many consumers to overlook characteristics of newer versions of meatless products that might be a turnoff in other food categories, including longer-ingredient lists and less favorable nutritional...
Best known for its nut-based snack bars, KIND Healthy Snacks has made its biggest portfolio expansion yet – launching frozen bars, snacking bark, chilled nut protein butters, and grain-free snack clusters.
In what critics are calling an unrealistic, “cruel” and even “savage” effort to reduce the national deficit by $4.4 trillion over the next decade, President Trump proposes in his FY 2021 budget deep funding cuts for several safety-net programs, including...
The National Coffee Association is pushing back against the 2020 Dietary Guidelines Advisory Committee’s plan to evaluate the health impact of drinking coffee with “enhancers,” such as cream and sugar, for fear that it will “confound” the assessment of...
Social media users are likely to eat more fruit and vegetables as well as junk food if they think their online peers are doing the same, a new study reports.
Claimed to be more versatile than granola and with more antioxidants than many other grains, crunchy sprouted buckwheat by Lil Bucks is introducing buckwheat into more Americans' diets through new distribution with Midwest Whole Foods stores this...
Health and wellness continue to drive consumer purchases and in-store foot traffic, but how shoppers define these terms is evolving quickly – prompting grocery retailers to refine and expand their offerings to focus on prevention and offer more customized...
For many Americans, chewing gum is a way to avoid bad breath, yellow teeth, or unhealthy cravings, but the founder of the Seattle-based startup Mighty Gum believes the format can do more than simply mask symptoms – it can offer a holistic solution to...
With the launch of a multi-media national advertising campaign today, Icelandic Provisions is ready to bring its traditional Nordic-style skyr out from the long shadow of its “cousin” yogurt, where the brand has steadily grown over the past four years,...
‘Authenticity’ has become a popular marketing buzz word to attract consumers who want to know more about their food and experience something ‘real,’ but for the better-for-you Mexican-American company Siete Family Foods ‘authenticity’ is a pivotal component...
If an apple a day can keep the doctor away, the founder of Farmbox Direct and select health insurers are hopeful that an entire box of free, “life-saving produce” can keep older patients managing or at risk of developing diet-related illnesses away from...
Researchers with the UConn Rudd Center for Food Policy & Obesity are calling on US regulators to severely restrict advertising for toddler milks and strengthen labeling requirements for the products after long-term market analysis revealed a significant...
Nearly anyone would agree that eating fruits and vegetables is crucial to maintaining a healthy diet, but for many, eating healthy is also a source of stress and worry, according to a survey of 1,000 US consumers published by Del Monte Foods.
Hoping to exponentially increase consumers’ already growing interest in walnuts, the California Walnut Board today is launching a two-prong marketing effort that will promote the nut’s health benefits and versatility.
CBD is increasing average basket spend at natural products online retailer Thrive Market and attracting new shoppers to the membership-only platform, which says its private label hemp extracts have quickly become top sellers within the category.
With more and more products flooding the market, it's getting harder for CBD brands to achieve a competitive advantage, which is why Socati has created a one-stop shop where brands can select custom ratios of CBD, CBG, CBN, and other minor cannabinoids...
Popular among vegan circles, plant-based cheese brand Violife is breaking into mainstream US grocery channels where it can go head to head with the likes of Daiya Foods and Kite Hill.
BrightFarms, supplier of locally grown salads for supermarkets, opened its largest greenhouse yesterday in Pennsylvania. The new 280,000 sq. ft. farm in Selinsgrove, Pa. will deliver over 2 million pounds of fresh, local produce year-round in Pennsylvania...
Stevia supplier PureCircle has unveiled a new management team following a probe into accounting irregularities that has delayed the publication of its full-year results and prompted a suspension of its shares.
