What makes a good brand?

By Elaine Watson

20-Nov-2018 - Last updated on 21-Nov-2018 at 00:43 GMT

Whether you're making snacks for kids or anyone else, a successful brand is "visible, visceral, and memorable," said Simon Thorneycroft at Perspective Branding. "We need more clarity and simplicity around messaging."

FOOD FOR KIDS: Summit highlights, from a healthier Happy Meal to unlocking the secrets of baby poo (and the infant microbiome)

Sugar is top of mind for parents

Meet the trailblazers! KidsLuv

Meet the trailblazers! Nom Noms World Food

Meet the trailblazers! Raised Real

What’s the connection between infant gut bacteria and health outcomes later in life?

US babies have biomarkers of major gut inflammation during a key development window of the immune system

Evolve Biosystems... on a mission to rejuvenate the ‘dysbiotic’ American gut

Epigenetics: You are what your mother ate?

Early life is a one of a kind opportunity to wire the brain

Parents shouldn’t give up when their child doesn’t like a food at first

'By the age of two, the child will assume the eating habits of the family'

It's still easier to buy fresh dog food than fresh baby food

With some persistence, very young children will eat salmon and kale

27% of young kids do not consume a single discrete serving of vegetables on any given day

Snacks contribute nearly a third of daily calories for 2-4 year olds

'The checkout is chock-full of crap...'

The prevalence of food allergy in children has doubled over the past 10 years

'17 years ago, retailers though we had landed from Mars. We said, just wait.'

Kidfresh: If you’re making foods for kids, you have to start from where they are

What makes a good brand?

Some of the most successful brands in the children's food space are not 'kids' brands' at all

Which 'influencers' do parents trust the most?

Some R&R at the Signature Room at the 95th in Chicago

Improving kids' menus in Chicago, one chef at a time...

McDonald's: We're making a healthier Happy Meal

We've had a decade of volume declines in juice and soft drinks

Can we make kid-inspired, chef-crafted food accessible to all?

Chicken nuggets... minus the chicken?

See you next year!

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