We've had a decade of volume declines in juice and soft drinks
"We've had a decade of volume declines in juice and soft drinks,"said Howard Telford at Euromonitor. "Water, low-calorie and zero-calorie beverages are really offsetting these declines..." While firms are using natural sweeteners such as stevia extract to replace sugar in kids' beverages, they are also adding water, and some have a less sweet flavor profile, he said. "I think this era of 'everyday' sweet products may be coming to an end." Read more about the beverages panel next week.
