In fact some of the most successful brands in the children's food space, from Justin's and Applegate to Kroger's Simple Truth, are not 'kids' brands' at all (no comic sans serif font and cartoons), said Fred Hart from Interact Boulder, who urged brands to "Define your story, make it ageless [appeal to parents and their kids], and challenge visual conventions in your category."
Entrepreneurs! Last chance to win a FREE place at the FoodNavigator-USA FOOD FOR KIDS summit
Direct to consumer babyfood brand Little Spoon raises $7m
Whole Grains Council, CSPI, American Heart Association, slam final rule on school meals: ‘This rollback is an unnecessary threat to children’s health’
Seattle Food Tech raises $1m, starts delivering plant-based chicken nuggets to schools, restaurants
