Fragmentation
Nick Desai, Snack it Forward: The biggest challenge is the vast amount of information and mis-information and the fragmentation of the market. It's harder and harder to reach your audience with an authentic message because there is a lot of noise and clutter out there.
It's also frustrating to see many retailers go from being true merchants to purveyors of real estate. When shelf space goes to the highest bidder instead of the best products, it is not in the best interest of the consumers.
