Direct to consumer
Livio Bisterzo, Green Park Brands (Hippeas): I’m spending a lot of time learning the direct to consumer playbook as I believe it will be transformational to our industry. Conventional CPG marketers haven’t come around to fully assess the new opportunity in the D2C space.
D2C brands are going to become major players across multiple industries as there is tremendous data to be gathered through direct relationships with consumers.
