Commoditization By Elaine Watson 19-Dec-2018 - Last updated on 19-Dec-2018 at 05:58 GMT Facebook Twitter Linkedin Email to a friend Billie Thein, New Barn: Concerning is the trend toward commoditization—in agriculture, distribution, retail, even eComm. Monocultures are almost never healthful. They elevate 'scale' over authenticity. VOX POP: What is keeping food & beverage execs awake at night as we head into 2019? Recession Team work Traceability Direct to consumer Misleading marketing Distributors Trend or fad? Animal ag Fragmentation Scaling up Access to capital Costs Overinvestment Hiring, scaling, lawsuits Safety Feeding the world, sustainably Challenging business environment Commoditization Hiring Prev 1 … 16 17 18 19 20 Next