Trend or fad?
Scott Fiesinger, Field Trip Jerky: It's hard to find a balance between what is forward trending but isn't a food fad, what is fresh and innovative but also mainstream and widely accepted, tasty but still healthy, portable and yet satiating enough to satisfy on-the-go hunger, and if you can answer all of those, maintain a shelf life that allows you to bring it to a market with as little complexity as possible.
