Matias Muchnick, NotCo: A new wave of optimism... with tech as an enabler
Matias Muchnick, co-founder & CEO, NotCo: We see a new wave of optimism starting to develop in the world... Brands will play a key role in bringing consumers positive messages, matching their lifestyles beyond food. New brands like NotCo can offer excitement and relief bringing an unexpected take on the old ways of talking to consumers, offering them content more than ads, information and entertainment more than forced sales pitches.
Technology as an enabler to shift the world to this new and more positive space is also something we track constantly. It is amazing to see how it has been helping consumers connect, experiment with new things, get further convenience to their everyday life and powering different and more accurate solutions to deliver them delicious plant-based food without compromising on taste, look and feel. Our A.I. technology and all the possibilities it offers get us very excited with all we can do in this space.
