Jeff Richards, Mooala: DTC, plant-based, keto
Jeff Richards, founder & CEO, Mooala: With the launch of our new shelf-stable line, we are very excited about finally expanding into DTC. We plan to launch our DTC channel with some exclusive mooala.com products that you can’t find in stores. We’re also very closely tracking the intersection of several large trends, like plant-based and Keto.
COVID-19 has required us to be all the more nimble and dynamic, from marketing strategy to supply chain continuity. I’m not overly concerned about any one area of the business, but there are definitely more surprises and pivots than in years past. But the fact that we are an emerging brand allows us to quickly and effectively react.
