Adaptogens
Joel Warady, Enjoy Life Foods: As we look at the future of snacking, adaptogens are definitely on our radar screen. We have seen what some emerging brands are doing and are impressed with the claims that are being made, and the taste of the product.
That said, we think the consumer demand and awareness are in the very early stages in this area. We are also looking at alternative plant-based proteins, Keto solutions and FODMAP as well.
Finally, like most companies, we can’t ignore where cannabis fits it, but being a family-based company, we struggle whether or not this should be a part of our product offering. It has nothing to do with being legal or not; liquor is legal, and we would never make a liquor-based snack. Sometimes doing right is more than just what the law states. We are taking a 'wait and see' attitude and letting others go after the market
