Healthy fats
Scott Norton, Sir Kensington’s: There continues to be a strong trend in 'noble fats' and returning respect to this macronutrient, albeit with more nuance and specificity than in generations past. 'Good fat' is a megatrend we see continuing to accelerate as both a driver of flavor and people's understanding of the connection between food and wellness.
Interestingly, parallel to the rising interest in animal fats, we also see a megatrend in 'plant forward' eating. The notion that meat and animal products are what deliver complete nutrition or satisfaction in a meal is diminishing and driving a sea-change in how people consider both cooking at home and eating out.
Finally, we see Americans embracing more and more the flavors and foods of global cultures, with cuisine that was once called 'ethnic' now paired with both healthy and premium food experiences.
